What should project objectives adhere to?

Project objectives should clearly state end goals because this specificity helps in guiding the project team and stakeholders toward a common understanding of what the project aims to achieve. Clear objectives provide a measurable framework against which success can be evaluated. They need to be specific, measurable, achievable, relevant, and time-bound (SMART) to ensure that everyone involved understands the intended outcomes and can work effectively towards achieving them. This clarity also facilitates better planning, resource allocation, and helps in managing expectations among stakeholders. In contrast, vague objectives can lead to confusion and misalignment, while focusing solely on tasks rather than outcomes may result in missing the bigger picture of project success. Following company traditions may provide a historical context but doesn't necessarily ensure clarity and effectiveness in project goals.