What percentage of British consumers would stop doing business with a company if it mishandled their private details?

The correct answer indicates that a significant majority of British consumers place a high value on the protection of their private details. When a company mishandles personal data, it undermines consumer trust and raises serious concerns about privacy and security. Choosing 95% reflects the sentiment that most consumers are not only cautious but also willing to take decisive action, such as ceasing to do business with a company that fails to safeguard their information appropriately. This statistic highlights the importance for businesses to implement robust data protection measures and transparency in handling consumer information, as the consequences of a breach can lead to substantial reputational damage and loss of customer loyalty. Understanding this percentage emphasizes the growing awareness among consumers regarding data privacy issues in the digital age.