What is the first step in Kotter's 8 Step Model?

The first step in Kotter's 8 Step Model is to create a sense of urgency. This step is essential because it helps to motivate individuals and teams within an organization to recognize the need for change and be more receptive to it. By establishing a sense of urgency, leaders can effectively communicate the importance of the change initiative and the potential consequences of inaction. This creates an environment that encourages engagement and prompts individuals to take ownership of the change process.

Creating a sense of urgency often involves presenting data or compelling narratives that highlight challenges or opportunities facing the organization. This urgency serves as a catalyst that drives the subsequent steps in the model, facilitating the formation of a coalition and the development of a strategic vision for change. It lays the foundation for building the momentum necessary to achieve effective transformation within the organization.