What is an example of disruptive technology that can affect organizations?

Smartphones represent a significant example of disruptive technology as they have fundamentally transformed how organizations operate, communicate, and connect with consumers. The introduction of smartphones has shifted the landscape of communication, advertising, and commerce, enabling immediate access to information and services through mobile applications.

Organizations have had to adapt their business models to incorporate mobile-friendly strategies, develop apps for better customer engagement, and utilize social media platforms that are accessed primarily through smartphones. This has led to changes in consumer behavior, where individuals increasingly rely on their smartphones for shopping, banking, and social interactions, pushing businesses to innovate and streamline their operations accordingly.

In contrast, traditional retail stores struggle to compete without adapting to this new reality brought about by smartphones. Similarly, manual labor and television, while they may have their own importance in specific contexts, do not demonstrate the same level of disruption in organizational practices and structures as smartphones do.